An organization requires Customer Relationship Management to maintain synchronization and the oneness with the existing as well as the probable customers. If efficiency in the various functions and the workflow of the company are properly exhibited by instilling confidence in a client, CRM goes much beyond a simple Relationship Management System.
Modern day eCRM is evolving into a completely new Mobile Customer Relationship Management or mobile CRM; thanks to the smart, new age technology like mobile devices – tablets, smartphones and the wearables to automate and integrate various lifecycles of the company. Continue reading